T-mobile center

We’re so excited to build on the success of the first Rock Chalk Forever event. We had a vision to reimagine this singular annual event — and Jayhawks, you helped bring that vision to life.

Join us on April 27, 2024, in the heart of downtown Kansas City at the T-Mobile Center. After all, it’s only fitting to celebrate the enduring magic of Jayhawk traditions at a place that’s seen several exciting KU athletics milestones.

Rock Chalk Forever 2024 highlights will include:

We’ll feature opportunities for Jayhawks near and far to be involved in Rock Chalk Forever 2024 — just wait until you see what we have planned! No matter how you show your Rock Chalk Forever support, your attendance and potential donation supports students through the Jayhawk Career Network, the Student Alumni Network and other KU programs to help students remain in school and graduate by supporting all aspects of their well-being, both inside and outside of the classroom.

KUAA plays a crucial role in preserving institutional history and traditions, promoting a sense of continuity and pride among graduates.

Since Rock Chalk Forever celebrates Jayhawk traditions, we brought back a longtime favorite: the live auction! Don’t miss your chance to bid on some spectacular gifts, including historic Jayhawk memorabilia, experiential getaways and more! And remember: there’s also a virtual auction, so you can participate wherever you’re located. Don’t forget to sign up for virtual auction access!

Don’t miss the opportunity to not only develop a new tradition in KUAA’s story, and KU’s rich and long-running legacy. It all happens at the T-Mobile Center on Saturday, April 27, 2024.


Watch highlights from 2023